Management

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Management

Lasha Tabidze

Chief Executive Officer

Lasha Tabidze

Chief Executive Officer

 

Lasha has been serving as the CEO of Veon Georgia since March 2021. Prior to that Lasha was a Director of Business Operations at Veon Georgia and previously held the position of Commercial Director. In total, Lasha has over 10 years of experience in the telecommunications sector.

 

During his tenure at Veon Georgia Lasha and his team have introduced a number of innovations in the sector, including offering services as a package; full self-service both in-store and from any device; innovative digital products, including one of the most popular mobile applications in Georgia to date, MyBeeline, and others. Under Lasha's leadership, Veon Georgia has gone beyond just providing minutes and megabytes and offers its customers solutions required for servicing their daily needs and leisure in the best way possible. Today Veon Georgia is a market leader in terms of mobile internet usage by its clients and share of 4G technology in mobile internet usage.

Dimitri Shughliashvili

Chief Technology Officer

Dimitri Shughliashvili

Chief Technology Officer

 

Dimitri joined Veon Georgia in 2016 as an IT manager. In 2019, under his leadership, the IT and Technology divisions were merged into one, thus creating a mutual Technology Department.

 

Dimitri and his team together with the world-renowned company Ericsson digitally transformed Veon Georgia's customer service and billing systems into a single system. After long preparatory works, the transformation resulted in a migration of several dozens of different platforms to one, in just 24 hours. In the summer of 2021, Veon  Georgia signed an agreement with the world's leading corporation Nokia,  to upgrade the core mobile network, ensuring data and voice transmission using cutting-edge technology and readiness for 5G services.

Irakli Esartia

Head of Legal Department

Irakli Esartia

Head of Legal Department

 

In 2015, Irakli was appointed Head of the Legal Department at Veon Georgia. He is responsible for legal and regulatory matters as well as relations with government bodies. Obtaining the first ever 4G license in Georgia and implementing Customer Data Protection according to the international standards within the company, are credits of Irakli and his team. For several years, Irakli chaired the Sanctions and Export Control Committee of the then Veon Group at the international level.

Vasil Berishvili

Chief Financial Officer

Vasil Berishvili

Chief Financial Officer

 

Vasil has served as a CFO of Veon Georgia since 2015 when he moved from Geocell. Vasil’s in-depth knowledge of a specific industry such as telecommunications allows him to pinpoint the financial needs of the company. During Vasil’s and his team's tenure, Veon Georgia has achieved double-digit growth across key financial parameters. Under Vasil's leadership, the company has introduced international best practices of financial discipline and precise planning. The company is currently in the implementation phase of a voluminous ERP project. As Veon Georgia is primarily a digital operator, Vasil's digital knowledge, in particular his Master's degree in Digital Currencies, helps the company to develop its novel products.

Lela Salakaia

Chief HR and Administrative Officer

Lela Salakaia

Chief HR and Administrative Officer

 

Lela has held the position of CPAO  at Veon Georgia since 2007. Lela's human capital management experience spans many years and several industries. Before joining Veon Georgia Lela served as a Chief HR Managing Officer at the biggest Georgian pharmaceutical company PSP Group, and prior to that as Head of the HR Management Department at UGT, a leading company in the IT and communications field. Lela also had experience in the banking sector, specifically at Bank Republic (Societe Generale Group).

 

Lela is one of the founders of the development of human resources management as a profession in Georgia and she spends a lot of time teaching the new generation in this field. During Lela’s and her team's tenure at Veon  Georgia, modern digital recruiting solutions were successfully implemented and Veon  Georgia was one of the first companies in Georgia to use Facebook Workplace for internal communication. Under Lela's leadership, the company has implemented a value system that the company is based on to this day.

 

Lela lectures at several of Georgia's leading higher education institutions and is a member of the Senate of the HR Professionals Association.

Sophie Balavadze

Head of PR

Sophie Balavadze

Head of PR

 

Sopo has managed Public Relations at Veon Georgia since 2018. Prior to joining Veon Georgia, Sopo worked as Director of Public Relations, Internal Communications and Corporate Social Responsibility at JSC Bank of Georgia, a leading bank in Georgia. Sopho joined Veon Georgia at a particularly dynamic time, when the company was embarking on an important technological upgrade, innovating digitally and transforming itself into a digital operator. From the banking sphere, Sopo soon adapted to a new field – technology and became a full member of the team. Her team and she have implemented Beeline image campaigns and introduced new communication channels and the company has become one of the shapers of the economic news agenda in the country.

Ia Mameishvili

Ethics and Compliance Manager

Ia Mameishvili

Ethics and Compliance Manager

 

Ia has worked as an Ethics and Compliance Manager at Veon Georgia since 2017. Prior to that, she was a Compliance Officer at the same company. Ia’s and her team’s work at Veon Georgia is related to the implementation and development of compliance - a new field for the Georgian market. Ia not only was able to successfully develop the necessary ethics and compliance mechanisms, policies and procedures at the company, but she did this adhering to the highest international standards. At the time, Veon  Georgia was one of the first companies of the then Veon Group to implement the multipoint plan necessary to fulfill the requirements of the U.S. Department of Justice. Today, Ia continues to successfully manage the Ethics and Compliance, which she has already made an integral part of the company.

 

Ia holds an International Diploma in Governance, Risk and Compliance from the International Compliance Association.

Marika Chabukiani

Customer Experience Manager

Marika Chabukiani

Customer Experience Manager

 

Marika Chabukiani was appointed a Customer Experience  Manager at Veon Georgia in 2018. Prior to that, Marika was the lead of the telephone customer service team at the same company. Marika's career with Veon Georgia began in 2007. Her in-depth knowledge of the company and the industry helped Marika to establish the Customer Experience direction, which was new not only for the company but also in the Georgian market. In addition to Marika’s great story of being promoted from an opening to a management position within the company, she is associated with the introduction of a world-renowned customer experience platform Medallia. Veon Georgia was the first company in Georgia to adopt Medallia which is now used by the leading companies on the market. Marika is responsible for a customer’s entire “journey” with Beeline - from becoming a subscriber to further development. Marika is actively involved in the introduction of all new products and she is the first to try them out, before delivery to customers in their completed form. Marika is a certified service trainer and conducts training for Veon Georgia customer service staff.

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